The fine line between spamming and quality SMS-based engagement.

Respected board members of XXX co.,

I regret to inform you that our appeal has been rejected and we will have to pay $1,500 a pop for 500,000 text messages sent by my franchisees sent in 2010. Spam is defined as ‘a text message sent to a mobile phone marketing a particular product or service. ‘

And we did send promotional ads to consumers without their permission in violation of a 1991 USA law and even though I agree that if people have a phone, we are liable to use it! Why would anyone mind you sending them the information they would love to receive? What we failed to realize is there is a fine line between spam and quality messages.

According to the courts directives, I have drafted the following objectives to keep in mind to avoid spam and provide quality SMS-engagement

  1. It pays to get permission

In India, TRAI, the telecom regulator of India, has introduced DND (Do Not Disturb) service. Any person can register his/her mobile number on DND and as per the ordinance all unwanted SMS and calls should be stopped. Thus, if you keep sending information to people constantly, you can risk annoying them and losing customers.

  1. High volume rarely produces high Return on Investment

It is unlikely that high volumes of the product produce high returns, but it can induce high levels of anger on the part of recipients!

  1. SMS campaigns are easy to execute, but hard to make work:

SMS is an attractive channel for marketers for obvious reasons: billions of mobile phones around the world are capable of receiving SMS messages and it doesn’t take much work to get an SMS campaign off the ground.

  1. Segment your audience:

Make sure you use purchase history, demographics and any other data you have to ensure you get the right message to the right people. As most of the customers have smartphones now you can also track which mobile campaigns are getting clicks and engagement, to help you continuously improve over time.

  1. Provide relevant information:

What you can do is focus on company news and offers that are directly relevant to the customer base. They may be pleased to learn that our CEO had a baby, but what are they going to do with that information? Messages about new exciting products and special discounts are going to be much better received.

  1. Simple and sweet:

This may be the most important tip to follow if you want your SMS campaign to be successful. For one thing, remember that most carriers limit the length of a text message to 160 characters. Besides that, however, the faster you get to the meat of your message, the better.

Thus, the power of text messaging as a marketing tool simply cannot be ignored.  I suggest Solutions Infini which provides infinite mobile messaging solutions which makes it one of the leading messaging solutions Company. They can help deliver your SMS marketing strategy to all your customers at exciting prices! Interested? Call/Email us now.

 

Regards,

Tired Lawyer.