Global Communication Trends Seen In 2016: How did Messaging become such an integral part of our lives in 2016?

In this mobile world, the focus shifts to the mobile user who is surrounded by a mesh of devices extending […]

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Opt-services, a customer elective messaging scheme !

Opt- services revolve around permissions given and denied by the customer to brands that use direct marketing campaigns to send […]

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The fine line between spamming and quality SMS-based engagement.

Respected board members of XXX co., I regret to inform you that our appeal has been rejected and we will […]

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Telltale signs of a bad SMS campaign.

“Co.XXX: Thanks for your interest in XXXX! Your local area dealers still have great offers. Reply w/ur full name 2 […]

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